Jeff Levinger's Ten Square Sample |
| Campaign Manager Software System (First Draft) | (29pp, pdf = 642KB) | ||
| Ten Square created a network serving ads to small screens on gas pumps around the country, for display during the "idle" time while gas was pumping. The Campaign Manager Software was to enable Account Managers at Ten Square (and later, Ten Square customers) to specify the components and contracts for ad campaigns designed and submitted to run on those screens. (Customers at the gas pumps could choose to print coupons for discount prices on goods & services in their communities.) This document described the prototype software that Ten Square created to serve the predicted needs, such as identifying the advertiser, the target market, the duration of the campaign, brands, images, agencies, etc. Despite some missing graphics, this draft successfully captured the software's structure and flow, enabling further process development in both the engineering and advertising departments. |
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| © 2005 Jeffrey E. Levinger. All Rights Reserved. | Document Last Updated: November 30, 2005 |